It has been fascinating, awful and surprisingly delightful to watch how the mechanics of the pursuit of earnings growth has slowly eviscerated Dell Computer company.
Once expected earnings growth is factored into his company's stock price, the CEO faces a dreadful choice as his company settles into a mature field and business pattern. On the one hand, a great company, with a great business model can make a great deal of money and pay great salaries to a great many employees, but the stock will plummet when earnings stabilize, even if the company has settled into a regular and profitable groove, as it will be valued more as an predictable annuity than a growth equity. As the company makes the transition into a mature institution, the ceo is vilified, the stock painfully adjusts to a more realistic level, until ultimately becoming so despised and undervalued that the former growth stock becomes a candidate for the "value" basket a few years later. And this is the best case scenario.
On the other hand, many publicly held companies are destroyed because CEOs lack the courage and incentives to manage the transition. Modern CEOs rarely think in terms of the employees, customers & the institutional future of the company, particularly because CEO compensation is often linked to stock price. The modern CEO continues to relentlessly squeeze employees, customers and suppliers, to manufacture earnings growth for Wall Street by monetizing the company's good will. If they can hand the business to a new CEO before the inevitable reckoning, they can even socially mingle with their jet-setting friends in Jackson Hole, who will say things like: "Gosh, I wish you were still running your company. That new guy is doing a _terrible_ job."
Before Sarbanes-Oxley, the "discipline of the market" led many CEOs to condone accounting fraud, while their underlying companies continued to be sound businesses. Sarbanes-Oxley was designed to protect investors, but it has ended up hurting employees, customers, and society in general. With Sarbanes-Oxley, since CEO's can no longer just make stuff up, their pursuit of earnings growth is destroying the companies themselves. The collapse of Dell is a beautiful example. A company once known for quality control and customer care has been slowly cheapening its brand for the last ten years, until the customers who buy exploding laptops find themselves unable to parse the thick accents of the customer care representatives.
I should be clear that this is not a slam on South Asians: there are many people in Kerala with impeccable, beautiful, and easily understood accents. Dell, of course, does not just go to India for cheap labor, but their need for earnings growth has led them to buy ever-cheaper labor in India. Further, just as intelligent Americans are avoiding Dell as a brand, intelligent Indians are avoiding Dell as an employer. And that means that the customer service representatives with mellifluous Bollywood tones and charming names like Sita are working for other companies, and people who call Dell are routed to somewhat abrasive and slightly overwhelmed people with names like Abdul.
So it's not just that the stock market itself is volatile, it's "discpline" increases the volatility of the businesses that are listed on it. If Dell had simply been privately held, they would probably have resisted the temptation to cheapen their brand until there was nothing left. In other words, if they could find a way to be meeker, private equity funds are poised to inherit the earth.